邹家豪顾问荣获红点设计奖

2012 red dot design award

New and Joy, LLC所推出的桌垫、锅垫、杯垫系列商品以医疗级环保矽胶制成,每件商品均有独特的色彩与图腾。

包装以呈现出商品多色彩、易组合的特性为主。设计上追求「少即是多」的概念,由纯粹的白烘托商品,将LOGO中的”+”符号意象转化为包装识别连续符码,在陈列展示上呈现出品牌精神。


New and Joy, LLC is introducing a line of placemats, pot pads and coasters that are environmentally friendly and made of medical grade silicone. The different color and pattern schemes available for each product can be mixed or matched to fit in any kitchen´s decor.

The package design has been developed to spotlight the "less is more" concept. The external package will be a pure white box with the company logo and Product Name in silver block print. Each of the unique package sides will feature a part of the corporate identity logo. By placing packages together, the company + shape can be fully perceived. This not only allows the customer to view the contents without opening the box, but also promotes brand recognition by transmitting the company’s spirit.

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